This print campaign showcases the wide range of selections that Half Price Books offers, tying them together with a fun and intelligent theme.
Half Price Books is the largest used bookstore in the country, and is based in Dallas, Texas. With over 120 locations, Half Price Books buys and sells nearly anything ever printed or recorded.
In addition to the final print campaign, we also created a unique promotion idea to promote Half Price Books. It took a similar concept to the print campaign, but instead of using real titles of books it fused two contrasting book titles together.