I served as head of Mochila’s design & marketing, where I wrote, storyboarded, produced, and edited our promotion video which serves as our App Preview on both app stores. We also used localized versions for each university in direct social media marketing using the same template and professional voiceover.
UpNext is a new app I worked on with my partner at 88 Oak, offering a simple yet attractive way to countdown to future dates and times. Along with the app icon, I storyboarded, produced, and edited the app preview which has resulted in an above-average impression-to-download conversion rate. UpNext is available now on the App Store
For four years, I ran and managed a house venue in Denton, TX with the help of a small group of close friends. We became the largest and most influential house venue in Denton through a mixture of professionalism, organization, and marketing at our shows. Over the four year runtime, we hosted nearly 200 unique bands at 50+ shows, and we hosted 3 one-of-a-kind multi-day festivals in our backyard. During our run, I was responsible for the branding and marketing for the house and its shows which included creating unique promotional videos for over 35 of our 50+ total shows.
During our final semester at the Mayborn School of Journalism, my partner and I created a video as an entry to the 2014 The Young Ones Competition. We wrote, shot, and edited this short film in one week.
After PalmAgent’s major app redesign, I was tasked with creating and producing an App Preview video for their flagship brands. I storyboarded, produced, and edited App Preview videos for over 40 unique branded mobile apps for iPhone and Android, focusing on creating a reusable master template with some variation of showcase features for conversion testing on smaller brands. Ultimately, a focus was created around the new features for realtors in order to drive new user downloads.
As an assignment for the Advertising Campaigns class at the Mayborn School of Journalism, we formed student agencies. For our agency, Centroidal, I served as Art Director of our ad creative, and branding and worked on this spot with our other creative team member Casey Cummins. We both contributed to copy and direction, and I had the final responsibility of production and editing of the spot.
In addition to the app icon, interaction design, and onboarding I also produced and edited the App Preview for Incognito, a discrete video recording app for iPhone. Incognito’s preview video serves as an introduction to the app’s features, utilizing its onboarding process, and also showcases the unique functionality of Incognito. The App Preview and the new companion onboarding process resulted in a 2x increase in App Store views, unit downloads, and a 3x increase in App Store sales via in-app purchase. Incognito is available now on the App Store